A2AA Enterprises Pty Ltd was founded in late 2023 by the Directors (Abu-Shankar Babu and Asha Rani) with a vision to explore entrepreneurial ventures in their adopted homeland, Australia.

Abu, a former Australian Army officer with 14 years of distinguished career marked by engineering acumen, leadership and management skills, aspired to broaden his experience in the dynamic world of business. Asha, who previously served as NDIS Plan Manager, possessed a keen eye for organizational management and a passion for supporting community initiatives.

Their journey took a significant turn in January 2024 when an opportunity presented itself in the form of two established businesses (since 1982): the Australian Flag Company and Personally Yours, both owned by Hans and Nilda of Intrad Pty Ltd. These businesses had carved out niches in their respective markets, but Hans and Nilda were looking to retire and pass the torch to a new generation of entrepreneurs.

Abu and Asha saw potential in these businesses beyond their current scope. The Australian Flag Company, known for its high-quality flags and patriotic merchandise, appealed to Abu's sense of national pride and his desire to contribute to Australian identity. Personally Yours, specializing in personalized gifts and corporate branding solutions, resonated with Asha's commitment to fostering personal connections and enhancing brand experiences.

Whilst Abu and Asha navigate the challenges and triumphs of entrepreneurship, they remain rooted in their values of integrity, community engagement, and innovation. Their journey from military service and public sector management to business ownership exemplifies the spirit of resilience and adaptability that defines the Australian entrepreneurial landscape.

Having remarkable support of experienced and dedicated staff members continuing to serve with the two businesses, A2AA Enterprises endeavours to reach new heights expanding the product lines, enhancing customer experiences through digital transformation, and forging new partnerships across Canberra and beyond.